Client Case Study

Jennifer Kaplan, Etsy Owner & Artist @jenniferlkaplan


1. The Challenge:

Jenny came to me with a dream of creating a business from her art that would make as much money as her full time job, which she had just left. She had an Etsy store full of beautiful artwork but no plan for how to sell it!

Armed with only a very small email list, she wasn’t sure how she would be able to double her revenue so it would rival what she had been paid in her job.

She also was running ads – on Etsy and Pinterest – but didn’t know how to assess if that was working.

In short, she needed a plan for her marketing, promotions and advertising that would quickly and confidently lead her to her goal of doubling her income. That’s where our consulting and coaching began!

“What do big dreams, a beginning Etsy business & 300% sales growth have in common? Nicole Michal.”

2. The Solution:

Together, we created and implemented a marketing plan, content strategy and revenue forecasting system that immediately grew Jenny’s business by more than 300% in less than 6 months.

Examples of changes we made:

Month by month communication plan for both email and Instagram— each month focusing on different products, including paper cuts, ketubahs (Jewish marriage certificates), digital portraits and more.

Etsy Promotional calendar with planned discounts on different products each month to compliment the month and holiday

Monthly income targets by product line with specific plans for how to get there, increasing revenue 300% in just 6 months.

Streamlined sales funnel for custom art consultations that improved sales conversion by 100%

3. The Result:

Jenny’s confidence in her abilities soared thanks to having a sound business strategy. She is on track to triple her business in 2021.


In the Client’s Words:

“Nicole is the perfect sweet spot between mindset coaching and proven, practical, business strategies that work. Her approach has been exactly what I needed to take my business from a side-hustle to a full-on etsy business that’s growing triple what it was six months ago. Her approach isn’t too woo-woo, but also doesn’t ignore the fears that came up for me around marketing myself and my products. It’s been so worth it. Thanks to our planning and strategies, I am confident I can look forward to more and more growth!” – Jenny Kaplan, CEO of Jennifer Kaplan Designs

Hi, my name is  Nicole Michal  and I’m a Business Coach & Money Mentor

I’m here to help women grow their business or mission-driven organization by giving them money-making confidence, practical strategies, systems & action plans to scale.

I want all women to know their worth and feel confident creating their own financial autonomy, so that they can choose the life they want.

Not long ago, I was stuck financially. A series of life events left me doubting myself, lacking confidence, and afraid I would feel trapped working hard and under-earning forever. 

Today, just 3 years later, I run a growing 6-figure business that supports the lifestyle I’ve always wanted. I love my fiance, but I am not dependent on him or anyone else to live the life I desire.

You can do the same.

And I’m here to show you how!

Nicole Michal in her office

Are you ready to find out what’s keepingyou stuck in your business growth, or stuck at your current level of income?

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